Business cards or visitor card are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid.
The common weight of a business card varies by location. Generally, business cards are printed on stock that is 350 g/m2 (density), 45 kg (100 lb) (weight), or 12 pt (thickness).
At first, these cards were noticeably lighter in weight, and the perforations could be felt along the edges, but improvements in the design of both printers and paper have made it possible to print cards with a professional look and feel.
High-quality visitor card without full-color photographs are normally printed using spot colors on sheet-fed offset printing presses. Some companies have gone so far as to trademark their spot colors.
- soft touch
- spot UV
- brown kraft
- matte cover
- silk lamination
- magnet cards
- Gold foil valve
What is the difference between matte, glossy and soft touch ?
Matte Cards are shine-free, and you can even write on them with a permanent marker
Gloss Cards accentuate color and gives depth, making images more vibrant with a dramatically shiny finish
Soft touch Cards have a shine-free, velvety coating that makes people want to hang on to your card.
What information should my business card include?
The majority of businesses will want to include only the most essential information on their business card, without any distracting content. For most companies, this means including their logo as the central element, along with important contact information.
You want your cards easy to read at a quick glance. Avoid filling up the entire card, leave some white space and keep it clean. Information you certainly want to include:
• Your name and title (if applicable)
• Company name and address
• Phone number
• E-mail address
• Company website
Different Businesses Require Different Card Designs
The best business card design for you will depend on the type of business you are in. The colors, images, and font(s) you select all contribute to the look and feel you are going for. For example, bright colors and alternative fonts are best suited for businesses in the entertainment industry.
On the other hand, lawyers, consultants, and similar service based businesses will want to stick to a minimalistic style design, with white space and neutral colors, in order to represent a reliable and professional image.
What makes good business cards?
A good card conveys the image of your business and provides all the necessary information on how you can be contacted. Your business cards should also present a processional and distinct representation of your company.
Why design a business card ?
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Imagine for a second you were transposed into the karmic driven world of Earl. However, you have a lot of work to do and you do not know where to go to repair a laptop. But suddenly you remember that some time ago you received a business card with information about a laptop repair service center engraved on it. Therefore, by contacting the center in question, you will solve the problem, and this will be a positive point in favor of that collection.
We said this to know that business cards are not something you need at the moment of receipt, but their effect is engraved in the subconscious of people’s minds. As a customer, after receiving a business card from a business owner, you will no doubt keep it somewhere for a while; Wallet, desk drawer or inside car dashboard. The effect that comes to your mind after seeing a business card will be a long-term effect because you will remember the image of that business with the business card from which you received it and with a spark in your subconscious when needed. You will go to receive services from that collection. Therefore, the impact of the business card can not be underestimated.
Dealing with people who have designed a business card for their business gives a sense of dealing with a professional. Even though many years have passed since business cards came into being, there are still businesses that do not have it. Business card is the easiest, fastest and cheapest way to engrave your brand in the minds of the audience and sow the seeds in their subconscious to remind you when you need it.
The business card allows the audience to have the details of your business in a simple, small and compact format and may keep it for a long time. They may even give you a referral card when a friend or acquaintance needed certain services. Therefore, the expansion of the audience platform will be key from here. By providing a business card, you will provide the opportunity for a second visit and turning a simple customer into a loyal customer.
A business card costs very little and is a cheap way to introduce your business to others. If someone gives you their business card, you can give them your business card at the same time and a working relationship will be formed between you and another profession.
A business card is an opportunity to shape the First Impression in the mind and gaze of the audience. Many people judge your business for the first time from your business card, so do not miss the opportunity to make a first impression.
Who is the right business card design?
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You may think that to have a business card, you need to have a professional group or at least one company to be allowed to take the first step in designing a business card, but business card design has no boundaries. You do not necessarily need to have a physical company to design a business card. What is printed on the business card is information such as contact information and a brief description of the services provided by you. For example, if you are teaching a language or you are a student and you are teaching basic courses, you can present the contact information and services you provide in your business card in a creative and attractive way and give it to the community. Reach the goal. Business cards are a must have, for any Affiliate, promoting any program. What a genuine and rooted business you are and what a small and start-up business; It does not matter, you need a business card anyway because you have to somehow explain to others how to communicate with yourself and what is better than a business card.
Businesses that want to present their visual identity to the audience in a creative way have the opportunity to form this identity in their minds by designing attractive and unique business cards. So if you are looking to be unique and create a special image of yourself in the eyes of customers, you should go for business card design. Some people think that now that the digital world is growing faster than ever, there is no place for a business card and presenting a business card is an outdated way of introducing business. However, a large part of society is still unable to communicate with the digital world and prefers physical advertising methods. Therefore, in order to stay in their minds, traditional advertising methods such as presenting business cards should be adopted.
All businesses that want to network, stay in the subconscious of the audience, create an attractive visual identity, increase sales and create a professional vision of their business in the eyes of the audience should start designing business cards.
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Even if you have a skill and want to show it to others, you can use business card design. You may not have provided services in this area before and you are planning to demonstrate your skills for the first time. If you are looking to get a project and create a job, you can inform others about your skills by designing and presenting business cards and remind them of your ways of communication. You can design a logo for yourself and engrave contact information, email, ways to communicate through social networks and your website address and business slogan on the business card to increase its effectiveness.
Business card design cost
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day by day We are receiving more creative business cards. The appearance of business cards is constantly changing and their prices vary accordingly. Undoubtedly, the more creativity and innovation the business card designer has implemented in its design, the higher the cost of business card design. The simplest form of business card is actually a cardboard card with brief information about the business engraved on it, but the tastes of today’s audience are different and have a special look at business cards. The audience is mainly attracted to those cards that have a minimal, stylish and simple design and show innovative visual charms. This does not mean that the business card is crowded. Crowded business cards certainly do not get as much attention as they should. At the same time, the designer must implement modern and creative ideas in business card design, and the more innovation, skill and experience of the designer, the higher the cost of business card design will be.
Business card printing steps
You can use business card printing methods such as offset printing and digital printing. You can print fewer business cards with digital printing, however the cost of printing per unit of business card will be more expensive for you. In general, the method of printing a business card should be determined based on the material, dimensions and structure of the business card. For example, if you want to print a gold business card, you only need to go for offset printing.
After completing the business card design, you need to look for the right material to print it. You can produce business cards in the form of leather, linen, Fabriano, PVC and foil business cards. The process of printing and producing each business card with a specific structure and material can be different. For example, in the method of engraving or inscription on the business card, they use ink-free heat pressure on the business card, which gives it a three-dimensional appearance.
However, the simplest way to print a business card is the same way in which the final file is referred to the printing house and the printing, coating and cutting process is done on it.
Business card printing cost
There are different types of business cards, including laminated business card, cellophane business card, wooden business card, metal business card, PVC or glass business card, linen business card, glossy business card, business card Magnet label and business card pointed. Of course, the cost of designing and printing each type of business card is different and you have to pay a different price for it. Although the type of business card has a greater impact on the cost of printing than the design, but due to some limitations in printing different types of business cards, there may be a need for special designs that change the price of the design. The cost of printing a business card can be directly related to the material used in the production of the business card. For example, your business card may be made of leather, PVC or talc. Each of these materials has a different price, and this will undoubtedly affect the cost of printing a business card.
Business cards can be designed and printed with special cuts. Therefore, the overall structure and format of the business card as well as its dimensions can be effective in its design cost. Some business cards are out of square and rectangular structure and have new structures, so depending on the type of cut and structure, different costs can be considered for designing and printing business cards. Simple cuts take less time to print, while special and creative cuts take longer to print and are more expensive.
Some business cards are gold-plated, silver-plated or have prominent graphic designs that require special technologies to be produced and printed, so any option added to the business card can affect its price. For example, there is a way to print a business card called a letterpress method. This method of printing conveys a sense of prominence and luxury to the audience, and no doubt for the beauty of the work, your business card will remain with the customer for a long time.
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If you have covers for your business card to make it more durable, its price will change in the same proportion. UV cover for business card will make the surface of the business card shiny and thus its appearance will be more. Other coatings such as laminate, cellophane and matte and glossy coatings can also be applied to the surface of the business card, each of which fluctuates the price of the business card.
The number of business cards you need, the thickness and the way it is printed affect the cost of printing it. Business cards are printed in the above counting categories, and if you need a larger volume of business cards, the printing price of each business card unit will be reduced accordingly.
Guide to choosing the best business card design and printing service provider
The desk drawer box is all full of duplicate business cards with stereotyped templates and duplicate structures that we may not even want to look at, and we have habitually gathered them in a corner. But in the meantime, there may be one or more business cards that catch our eye with a different structure and a new and creative design. Therefore, one of the key strategies to attract the audience’s attention and attention to your business card is to benefit from new and creative designs in business card design.
This point should be taken into account when choosing a business card design and printing service provider. By examining the portfolio of the collection designers, you can conclude whether the collection has the ability to create a creative and interesting business card for you or not. In general, try to check the portfolio of the designer before choosing. This way you can make the right choice.
Your chosen collection for designing and printing a business card should be a single collection. Therefore, when ordering a business card design order, pay attention to the fact that the printing process is done by the same collection, so that both the quality of the work is maintained and you can save money in terms of cost.
Promising, adhering to commitments, having professional ethics, not using copy designs, the ability to customize business cards, presenting creative ideas, level of experience and skill, customer orientation and attention to customer demands, familiarity with practices Attracting the attention of the audience and using professional software to design a business card are among the things that you should pay attention to when choosing a collection.